As the world’s first all-electric, off-road powersports company, Volcon had an ambitious launch plan to accelerate market growth through a series of experiential activations designed to increase presale demand and engagements in 2021.
With a strong connection to the outdoors, Øuterkind designed a multi-tiered national tour that met enthusiasts at their passion point at outdoor related events, industry gatherings and press junkets. The objective was not only to allow consumers to explore the product, but to understand the mission of Volcon as a brand, through guilt-free experiences. Volcon embodies the spirit of being 100%, True To Dirt.
